Privacy Policy

Effective Date: 28/05/2024
Last Updated: 09/05/2026

Welcome to Needly ("Needly", "we", "our", or "us").

Your privacy is important to us. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, place an order, create an account, or otherwise use our services (collectively, the "Services").

By using Needly, you agree to the collection and use of your information as described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information

• Full Name

• Mobile Number

• Email Address

• Shipping Address

• Billing Address

• District, City, Postal Code

• Account Login Information

• Order History

• Customer Support Messages

Payment Information

Depending on the payment method, we may collect information related to:

• Mobile Banking Transactions

• Card Payments

• Online Payment Gateway Transactions

• Bank Transfer Details

Needly does not store your complete debit or credit card information on our servers. Card payments are processed by authorized payment service providers.

Automatically Collected Information

When you visit Needly, we may automatically collect:

• IP Address

• Browser Type

• Device Information

• Operating System

• Language Preference

• Pages Visited

• Time Spent on Pages

• Referral Source

• Cookies

• Session Information

• Log Files

2. How We Use Your Information

We use your information to:

• Process orders

• Deliver products

• Verify customer identity

• Process payments

• Provide customer support

• Send order confirmations

• Send shipping updates

• Prevent fraud

• Improve our website

• Analyze website performance

• Respond to inquiries

• Comply with legal obligations

• Protect our business and customers

3. Marketing Communications

With your permission or where permitted by law, we may send:

• Promotional Offers

• Discount Coupons

• Product Updates

• Service Announcements

• Marketing Emails

• SMS Notifications

• Push Notifications

You may unsubscribe from marketing communications at any time. Transactional messages relating to your orders may still be sent.

4. Cookies & Similar Technologies

Needly uses cookies and similar technologies to:

• Keep you logged in

• Remember shopping cart contents

• Improve website functionality

• Analyze traffic

• Personalize user experience

• Detect fraud

• Measure advertising effectiveness

You may disable cookies through your browser settings, although some features of the website may not function properly.

5. Sharing Your Information

We do not sell or rent your personal information.

We may share your information only when necessary with:

• Courier & Delivery Partners

• Payment Gateway Providers

• Mobile Financial Service Providers

• Banking Partners

• Cloud Hosting Providers

• Analytics Providers

• Customer Support Platforms

• Fraud Prevention Services

• Government or Regulatory Authorities when legally required

Each third party receives only the information reasonably necessary to perform its services.

6. International Data Processing

Some of our technology providers or service partners may process or store information outside Bangladesh.

Where applicable, we take reasonable steps to ensure appropriate safeguards are in place to protect your personal information.

7. Data Retention

We retain personal information only for as long as necessary to:

• Complete transactions

• Maintain customer accounts

• Comply with legal obligations

• Resolve disputes

• Prevent fraud

• Enforce our agreements

When information is no longer required, it will be securely deleted or anonymized where reasonably practicable.

8. Security

We implement commercially reasonable administrative, technical, and organizational security measures, including:

• SSL/TLS Encryption

• Secure Server Infrastructure

• Access Controls

• Password Protection

• Regular Security Monitoring

• Fraud Detection Measures

While we strive to protect your information, no method of transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

9. Your Rights

Subject to applicable law, you may have the right to:

• Access your personal information

• Correct inaccurate information

• Update your account details

• Request deletion of eligible information

• Object to certain processing activities

• Withdraw consent where processing is based on consent

• Request a copy of your personal information where applicable

Some requests may be limited where we are legally required to retain information.

10. Customer Accounts

You are responsible for:

• Keeping your password confidential

• Protecting your account credentials

• Reporting unauthorized account activity immediately

• Providing accurate account information

Needly is not responsible for losses resulting from failure to safeguard your login credentials.

11. Children's Privacy

Needly is not intended for children under the age of 18.

We do not knowingly collect personal information from children. If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.

12. Third-Party Services

Our website may contain links to third-party websites or use third-party services such as payment processors, analytics providers, social login providers, advertising services, or logistics partners.

Needly is not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing personal information.

13. Fraud Prevention

To protect customers and our business, we may use automated or manual processes to detect suspicious activities, verify orders, prevent payment fraud, reduce abuse of Cash on Delivery services, and investigate security incidents.

Orders identified as potentially fraudulent may be delayed, verified, or cancelled where appropriate.

14. Legal Compliance

We may disclose personal information where required by:

• Applicable laws

• Court orders

• Government authorities

• Law enforcement agencies

• Regulatory bodies

Such disclosures will only be made where legally required or reasonably necessary to protect legal rights or public safety.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any revised version becomes effective upon publication on our website unless otherwise stated.

Your continued use of Needly after changes are posted constitutes your acceptance of the updated Privacy Policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us using the official contact information available on the Needly website.